Sounds like PR speak. There is absolutely a downside to them marketing this as an entertainment box. Unlike some people believe, MIcrosoft doesn't have unlimited funds. Every cent spent in securing some NFL deal or exclusive app, is money that could have been spend securing an exclusive game or even building a new studio. You can't built an everything box without something suffering.
Unfortunately, gaming is what's going to suffer. Now, that doesn't necesarily mean the system will get less games or that that the PS4 will be better at them. If you think about this from a publishers perspective, every minute you spend watching TV is a minute you could have spend playing a game. It's surprising that EA is supporting Microsoft so much when a few years from now Microsofts strategy could build this mentality that buying the new Halo can wait until you finish watching a season of Game of Thrones. Now, most of us already run into these problems, we do have limited time. What Microsofts problem is that it is positioning TV/Movies as more important then Games when most of us feel the opposite way.
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