Microsoft sees Nintendo as its main rival, has Sony already in the bag

[MoHasanie]

No, Microsoft's main rival is Apple and Google. Both those companies are working on their on TV offering, and so Microsoft needed to do something to stop them. Its quite smart if you think about it, because they are marketing Xbox One as something that you can play games on, watch TV on, and many other things. This just makes it tougher for Apple and Google's TV products to sell.