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As others already stated. Sony showed games, and made it a point to address the fact that a lot of the problems the PS3 faced early on won't be happening with the PS4. Sonys entire focus was games and gamers.

The thing is, you say Microsoft wasn't aiming at gamers with their reveal. Okay, who were they aiming at? Because casuals sure don't watch stuff like this, same for E3. Casuals don't even know what E3 is lol. The audience at these type of things is always real gamers.

 

EDIT: Also, what do you mean by retail view? Early adopters are NOT casuals, which is who Microsoft aimed their presentation at. Early adopters are the core gamer, which Sony focused on.