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pezus said:
How is that even worth it? Jesus...
Spend some money where you need to, and not only on FIFA Ultimate Team content

It is well worth it for advertising. Football as the biggest sport in America the advertising for the service will be seen by millions all the time and mutually benifits the NFL and the Xone. MS won America last gen partly due to advertising and this will help the a lot. Fantasy football is huge in America.