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Xbox One
"Skype"

Feature either a game like Battlefield 4 or CoD. Any game that has a squad/party system. And basically walk through a "story" showing the party talking to each other and making really exaggerated emotions.

Another variation is to have a sports game, with 2 or multiple groups of fans watching. You could either have one Skype window feature only fans of one team, or keep it mixed. Regardless, the commercial shows a game winning goal, and shows the chaos and emotions that ensue.

Xbox One
"Deep Down"



Basically copy this, but have someone pause the game, quick switch to Internet Explorer to get tips on the boss, and go back to beating it.