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Well here is what I see...

I work for the largest cable company in Canada and we are in the midst of refreshing our iPhone/iPad video streaming apps, while designing a Android one and Windows 8 one. As of today, Xbox One app has become a big priority and no one even knew what it was till yesterday. We will have a video app ready for Xbox One by launch.

So in essence, Xbox One really doesn't live or die by the core gamers anymore. I wouldn't call core gamers irrelevant, but content/features that Xbox One will offer will overshadow just gaming.