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RolStoppable said:
I usually watch NFL on my laptop and if I want to see stats, I look them up in another tab on NFL.com. Alternatively, you could use a laptop/tablet to check NFL.com for stats and highlights while you are watching the games on TV.

So what am I missing here? What exactly did Microsoft pay for that wasn't already available before?

Plus with smart TVs you can already connect to the interwebz. So I can't see how in the near future (if not already) you couldn't just have the scores and stuff pop up next to your channel directly from the internet. I don't know what exclusive stuff MS got that was worth $400 million either.