“Look, Xbox is created by gamers for gamers, so that’s our core. That’s our DNA. That’s what we do. We decided that we were going to do an unveil, tell people the name, let them see the box, let them see our vision. And we’re going to show such amazing content at E3. Be planned to be blown away.”
So pretty much "We got the boring stuff out of the way so gamers can be wowed at E3"
Thank you MS.








