What real incentives are there for 3rd parties to develop Wii U games right now?

[F0X]

RolStoppable said:
The reasonable expectation that the PS4 and Nextbox will be expensive and thus only slowly adopted, 360 and the PS3 being on the decline, and the Wii U going to pick up in the future. Plus the fact that ports to the Wii U won't cost much as all the main work is already done for other platforms. Plus no additional marketing costs, because only the Wii U logo/box needs to be added to the advertisements that are already paid for anyway. So the costs are low (likely less than $2 million per port), therefore the break even points are low as well.

But the bigger incentive is to be present on the platform, because the above isn't going to lead to big profits with the Wii U's small installed base. Basically, third parties can keep their options open for the years to come. If they ignore the Wii U or treat it badly now, it will be hard to do business on the platform in the future, in case it is needed due to other platforms performing below expectations or if the Wii U becomes a system that sells 10m+ units per year.

The bottom line is that there is more to gain than to lose for third parties by putting games on the Wii U right now. There are no big investments to be made in order to be there.

Ubisoft's strategy in a nutshell.