Women and young girls who do not keep up with the gaming scene. As much as I enjoy the attention high-information gamers are getting from Nintendo, Sony, and Microsoft they are ignoring a huge market. I submit that the PSX, PS2, Wii and DS audiences were composed of many female gamers with limited interest in this hobby that boosted the totals for each platform. I also believe that it is very likely that without this group of low-information gamers the industry will contract to levels from the Super Nintendo and Sega Genesis era.
The claim could be made that they have moved on to Apple and Samsung products which is true. But they can be lured back to consoles like the Wii U if they aim some of their products at this group with an effective marketing campaign. Just as in sports you need a balanced attack to win, so too in this case a balanced group of gamers should be sought-after. Console makers and Third Parties that ignore this group will never achieve the sales they've enjoyed in the past.
