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Most of the multi platform games being released for the Wii U will only account for 1-5% of total sales (outside a few games that did well on the Wii, like Skylanders and Rayman...and even Ubisoft delayed that.) so in terms of risk; releasing games on the console poses no real risk as the Wii U version will server no purpose outside token showmanship and giving Nintendo fans something to gloat for a while (omg 3rd party support for the Wii U). The main focus will still be on PS360.

The real risk comes when the Wii U version of said games are expected to pull their weight (which will probably be never, outside Nintendo paying for exclusivity in which they assume all risk and loss) as the PS360 decline and the next gen sony and microsoft consoles come into form. I'm guessing 2nd half 2013 and 1st half 2014 will be "the token year" and depending on how the Wii U forms from that, see if 3rd party games continue to come to the system.