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Jay520 said:

1. What you're doing here is just adding details for no reason. If you agree that Halo is been more profitable, then everything else is irrelevant.

2. Again, that wouldn't make GT bigger than Halo. It just means GT has the potential to be bigger than Halo, but that isn't what the thread is talking about. This thread is talking about the present, not the future. Even *if* potential userbase was more important than current userbase, that wouldn't matter, since this thread is talking about currently which console was bigger. So your point is moot

3. Halo's audience has been decreasing since Halo 3? What data are you using to make this trend? The only mainstream installment after Halo 3 that saw decreasing sales was Halo: Reach. That's the only one, and one data point is not enough to make a trend. And that's without considering the fact that Halo 4 is tracking above both Reach and Halo 3. So, if anything, Halo's audience size is on the rise.

4. Yes, Halo is more important to Xbox fans, than GT is to Playstation fans. I agree.

5. Depends on what you define "bigger" as.

1. )  It's not irrelevant.  The way that 'profit' is obtained is relative to outside factors beyond intrinsic popularity.  Halo succeeds with heavy marketing campaigns.  Other franchises succeed without heavy marketing campaigns (Mario , Gran Turismo just for example).  

2.)  Sure it does.  Having the ability to reach across multiple demographics is a huge factor in size and scope of a franchise.  Mario is a huge franchise and always will be for that factor alone.  Regardless of what the last iteration, did or didn't sell.  We could have said that 'Mario was a dying game' back in the Gamecube days with the somewhat mediocre (definitely lowest) sales of Mario Sunshine and the Mario franchise.  The fault with that logic is it ignores the potential for an easy rebound due to this factor.  (As we see in the Wii generation the transformation).

3.)  I don't believe Halo 4 will continue tracking above 3 or if it does, I don't believe it's a completely accurate indicator of the brand power. Moreso I believe the purchasing power only exists because of the game starved Xbox 360 fanbase in 2012.  

4.) It's more important to the company (Than GT to Sony), the fans (Than GT to PS3 owners), and North Americans.  That's where the comparison stops though. The same argument could be positioned for Gran Turismo (Everywhere else in the world) and the reason it's not as important to Sony is because Sony has never tied itself down as much as Nintendo or Microsoft to one singular brand entity.  

5.)   Not really, it's fairly clear in the context of this thread.  Gran Turismo has sold more units World Wide and I would imagine to more unique users.  That alone can tell you that the franchise is definitely bigger than Halo (Globally).   However,  on a North American business perspective - Halo represents a better meal ticket.  (Depending on how whoring out the franchise effects profit).  On a global business perspective -  It's a pretty close race that I would probably give to Gran Turismo.