Umm...Well, it would depend on how you define "bigger". GT has more lifetime sales, more average sales per game, and (though not many people bring this up) does so with a much smaller genre of game (Racing vs. FPS) BUT! Halo has sold more this gen and has spawned more non-gaming sources of income (toys, movies, ect).
Personally? I'd say GT. But, neither are the biggest.







