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Metrium said:
It's obvious that Mario is the biggest and most valuable first party IP. My prediction of Halo being bigger than GT seems true by looking at the average/year. Average/year > Average/game imo.

I'd be really interested to see Pokémon added to the mixe since my prediction for the biggest first party IP was Mario1st, Pokémon2nd, Halo3rd, GT4th and Zelda5th.


Pokemon is 2nd party.  Zelda is not in the top 5(Doubtful).  I could do a top 10 though.  It may start arguments though because of the disagreement with Halo and GT on which is bigger.