Jay520 on 19 May 2013
Their are only two ways to measure how big a franchise is. Profits and current audience size.
If talking about profits, then Halo is bigger.
If talking about audience size, then they're about equal.
We also need to be as current as possible. No point in using data from 2007 to make assertions about the present, when we have better data from 2010-present.
