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Goatseye said:
Halo makes Microsoft more money than GT can ever idle (dream) of.

Halo is a media Juggernaut. Just Call Of Duty rivals Halo when it releases.

GT is a urban legend like Fifa that people buy nonetheless because of the name. Just like the brand Play Station. Xbox sells way more software than PS3 for example but most people in Europe that bought PS3 bought it for B-ray and word of mouth.

And also as I strolled through European gaming websites I observed a great dislike for Xbox because it represents American hegemony.

Back in topic, Halo is not just game anymore. It's anime/animation, it's a tv series and more likely it will become a silver screen product. All branched out from the magnificence of the Halo games.

Xbox sells way more software? How? If you look at recent data PS3 was on top pretty much every week this year and the big releases this year (like Gran Turismo) will only reduce the relatively small lead X360 have over PS3 (if you use the numbers of this site, they don't track a lot of PS3 games in Japan). Plus, in this generation Sony probably sold a few hundred million games for PS2 so if you combine them, in the timeframe of this generation Playstation sold more software anyways.. If you want to look at the big picture Xbox brand need to sell 1.7 billion games just to catch the PS2. 

I don't see how this equates to selling way more software.