.P Harrison: Third parties can only reach 40% of Wii owners.

[Bodhesatva]

Regardless, this isn't a bad statement, guys. As far as I can tell, it isn't even PR: it's a direct statement from a Sony Exec to an Exec at a major third party.

Sony Exec tries to convince third parties that development on rival platforms may not return investments and/or produce worthy profit margins? Shocking I say!