El_Machete on 17 May 2013
Handley explained that people use social media to share thoughts on new products, movies, customer service, new and old purchases, music preferences, cats, babies, etc. Whenever someone shares their opinion on Twitter or Facebook, no one (usually) is asking them a question or demanding a response on a particular subject. As a result, these consumer thoughts are genuine, honest and off-the-cuff. Fizziology tracks them using human sentiment analysis to a 95% confidence.
this particular bit is amazing to me. Surveys have always run the risk of influencing the data, but tweets and facebook are instant and subjective.... pure?
Looks like i just found my next industry to invest on :P
gotta look more into this
