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Or to put it another way. The thought that one can be completely free of our subconscious effecting how we perceive and act on stories based on our overt beliefs is more or less the exact opposite of what everything the social sciences tell us about sexism, racism, and why so many many more isms exist and continue to exist through our programming culture.

To deny it's the same mechanic in media is to basically to disavow the very premise that people who are of liberal minds socially should internalize.