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http://www.droid-life.com/2013/05/14/nvidia-shield-release-details-announced-general-pre-orders-start-may-20-for-349/

Excerpt:
"Details have finally been released for NVIDIA’s highly-anticipated SHIELD. Previously known as Project SHIELD, they dropped “Project” and decided SHEILD was a better way to go. Either way, we first saw the Tegra 4-powered SHIELD at this year’s CES in January, so after months (it felt like years) of awaiting news on pricing and a release date, we finally have it.  

Priced at $349, pre-orders can be placed for SHIELD starting today if you had previously signed up for the “Notify Me” service for the device. General public pre-orders will begin Monday, May 20. If you are interested in placing an order, you can do so through sites such as Newegg, GameStop, Micro Center, and Canada Computers."

Has Nvidia really completely ignored the entire portable market? How the fuck do they think the'll sell this thing?

Vita.
1) Has premier name attached.
2) Has premier first party support.
3) Is priced at $200.
4) Has premier hardware and build quality.
5) SELLS LIKE SHIT AND CAN'T COMPETE WITH THE 3DS.

Yet, Nvidia with no name in gaming, no first party, uncertain build quality and general aesthetics with a price that is in the range of home console... actually expects this to sell?

Can we say doomed yet? I know its not a Nintendo product, but really, can we do this before it launches?