TheKoreanGuy said:
Never said they didn't have the cash for it. =P Maybe I should have rephrased it to "Can't they just have the reveal at a rented location instead of building something?" But whatever. MS will do what they see fit. It's their reveal after all. |
My guess is they want it here to be able to privately show some of the technology they have without having to disrupt the work on it by moving it to another facility.
For instance, IllumiRoom. By just walking people into the building to give them a private demo of it, they avoid having to pack up everything they're working on, transporting it, then setting it up and having to reverse the process when they're done. Everything else, which is likely not "show-floor ready" can be walked out then walked back in when the shin-dig is over with.
