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MoHasanie said:

We don't know if the PS4 will be sold at a loss. Some people say that they will have to sell it at a $100 loss to keep it competitive with the Nexbox.

Remember the PS4 uses cheaper components now... in PS3 the BD drive costed $360 and only the Cell $110... the PS4 alone will cost less than $100 (CPU+GPU) and there are no more expensive BD drive.

If Sony will have a loss with each PS4 unit will be less than $50.

I think Sony can sell the PS4 at $399 without profit or loss.