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They swing between good and bad.

The UPlay DRM fiasco wasn't great.

But as I look past that kind of stuff with EA, I can certainly look past it for Ubisoft.

They go extremely strong at new console launches, still, and I have nothing but respect for them for doing that. 

They run a number of good franchises and I like them for that.

Unfortunately, none of their franchises would rank among my particular favourites.   They don't run the spectrum of variety that I feel other third-parties do; so inevitably even though I quite like them, I don't buy many of their games.