Truthfully, the market that most literally is hardcore probably already supports the Vita or 3DS.
The 'traditional' Western market gamer that has been christened with the 'hardcore' label however have never been much for handheld gaming to start with. Add in the expense and relative bandwagon nature that the majority of them prescribe to it leaves systems like Vita on the outs unless something unique draws them.
It has been the same with all handhelds really, after all the original Game Boy had Tetris and later Pokemon to carry it. The DS had the Brain Training games and Nintendogs before they struck more traditional gold with Nintendo's big name franchises like Pokemon and New Super Mario. The PSP in Japan at least had several visual novels (hentai and non hentai) and Monster Hunter to propel that system to success in their region.
For the Vita and 3DS to gain more traction with the 'tradional/hardcore' in Western territories they need to find the next cash cow exclusive to their platforms.
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