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Don't know about others, I dislike EA management because they have come off as jerks not only in their Nintendo support but how they approach development in recent years.

Granted, I still appreciate some of their annual sport releases (on non Nintendo systems) because I love American Football and Soccer. Still pissed off they killed off all other video game competition buying exclusive rights to the NFL but that is a rant for another time. However outside of that it seems whenever one of their rare experimental releases gain success they ruin it. I'm looking at Dragon Age which they tried to make in medieval Mass Effect and Dead Space which they tried to attach Gears of War and micro-transactions to the detriment of the blooming franchises. I understand this is a business but they lack subtly in trying push things and the gamer is the one that suffers.

EA can do better with how they approach things and their constant strong arm tactics are the main reason people consider them the worst game company a few weeks or months ago.

Edit: And while they have screwed Nintendo on a few occassions, at this point most Nintendo fans of a certain age should know Nintendo made it was easy because of some of their decisions, which seem to be a result of a flawed perspective of the Western markets which most 3rd party publishers and developers even in Japan are leaning toward now outside of the small ones that stick to handheld platforms or mobile ones.