MonstaMack on 11 May 2013
Well I think It's apparent Activison had strong influence over Blizzard with the acquisition.
Diablo 3 was not the same as Diablo 1 and Diablo 2, and Activision was able to nickle and dime Diablo 3 without the need of any DLC - The Auction House (They get money with each item sold). Though I believe Blizzard is to blame on the overall quality here.
Starcraft 2 - They splitt the game into three games. No DLC again, but basically giving a longer single player experience and a few multiplayer tweaks for $50 each time.
I don't mind Activision as a whole. They make good games, and I enjoy COD. I just wish they took more risks with the COD franchise and freshened it up a bit each year.
It's just that simple.
