Ostro on 11 May 2013
Yeah money. They could back up all their development, loss, etc.
No smaller company would have survived that or kept going. It's really funny, though, that Microsoft did a lot of stuff that SEGA introduced to the world of consoles or did better than Nintendo in the first place. It's kinda like a new SEGA with a Dreamcast 2 (yeah, SEGA fans will hate that comparison) just that Microsoft pushes it into the mainstream line which SEGA could not do in the past (not just company failure, there was a different market).
