osed125 said:
Let's see this scenario. A 360 and PS3 game cost on average $20 million, you sell aprox 1 million copies at $60, making a revenue of $27 million and profit of $7 million. Based on this, the publisher recovers $27 per game.
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You may want to search development on the specific titles of each game. 20m is pretty much AAA games. Madden games as ive said before are not that expensive beyond licensing.