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They are a plague. They are bacteria that seeps into great franchise and over time erodes them into shallow, DLC-riddled, bug infested shooters. Just this gen they have directly ruined, imho:

Battlefield
Medal of Honor
Dead Space
Need for Speed
NBA Live
SimCity
Madden NFL
Mercenaries
Crysis
Command and Conquer

There are probably others I am forgetting. And I want to throw Origin in also. EA games are pretty much the only console games that require you to log into an entirely separate service just to use the games online and amount to nothing more than another hoop to jump through to get online. They also pioneered Project $10 and AFAIK were one of if not the first to charge microtransactions for things that used to be cheat codes on PS2/Xbox.

The industry would be better off if they went away.