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Messing about with business models cannot increase the appeal of a game that people wouldn't play.

The very small number of successful F2P games also happen to be good games that follow good design rules and never force microtransactions or punish the lack of them. You never see the hundreds of failed F2P games.

These companies think it is a shortcut to success for some reason. Remember you have to convince people to buy $500 hardware first.