Sony: "Unlike PS3, we are not planning a major loss with the launch of PS4"

[Dark_Lord_2008]

Affordable price will be whatever Sony decides is a fair price the consumers are willing to pay for a new console system. It will be 7 years between the PS3 launch in 2006 to the PS4 launch in 2013. Two SKUs a standard and a premium priced between $400 to $500 would make sense. October or November is looking like a great time for the PS4 to launch.