Sony: "Unlike PS3, we are not planning a major loss with the launch of PS4"

[NintendoPie]

Goodness, this could mean a range of things.

The PS4 shouldn't be as difficult/pricey to develop so I doubt it'll as ridiculous as the PS3's price, but it still can't be low or nearly a "competing" price. But who knows, maybe Sony came up with an alien way to make things recently!