Sony: "Unlike PS3, we are not planning a major loss with the launch of PS4"

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platformmaster918 said:

Wagram said:
Never understood selling a product at a loss to recoup through software or accessories. I don't believe i've ever seen that as a successful viable strategy.

PS1 and 2 say hi

Both did lose money during the first year, the following years were profitable. Also there's the fact that Sony other divisions were extremely profitable at the time (especially TVs which is now in a very difficult position). They could take the losses very easily, and one of the reasons they decided to go the same route with the PS3 (and obviously didn't worked for them).

Loosing money on hardware is a very risky business decision, companies try to avoid as much as they can, but is something they most do in order to have an attractive price point.