Why does this keep coming up?
1) mass market share for downloads is most definately years away - i.e. while a minority (which will grow) are downloading now, they are massively outweighed by those buying/renting physical media
2) a lot of people just like a physical copy - that's all there is to it
3) DVD and BR are not in competition. Hello! The big companies have decided BR is going to replace DVD and you can bet that therefore it will (even if they have to stop making DVD disks to force the last laggards off the format)
4) You can bet Sony and other BR backers will also get their fingers in DLC as well - and compared to many Sony is in a great position as it owns content (is that a Sony Studios movie you downloaded? Thanks for the revenue!)
5) Even if another format pops up it is unlikely the studios are going to go through another format war anytime soon - i.e. BR is going to get a completely free run at the market now - and remember point 3) - DVD is not competition for the format, its a transition from one to the other.
So please let this go. The odds are simply in BR favour at this time and for foreseeable future whether you like it or not.
Try to be reasonable... its easier than you think...
