Sony: "Unlike PS3, we are not planning a major loss with the launch of PS4"

[Viper1]

DietSoap said:

Viper1 said:

The GC took a $9 loss per unit for the first quarter at launch but was all profit after that. 

They took an even bigger loss when they dropped to $99 iirc, don't know on the first price drop, but considering it was less than 6 months after launch I wouldn't doubt it.

As I said, they never took a loss again.