Sony: "Unlike PS3, we are not planning a major loss with the launch of PS4"

[Viper1]

VGKing said:

Viper1 said:

VGKing said:

mii-gamer said:
This could potentially mean that the console could be more expensive than what many expected.
Sony needs to tread carefully with the price.

People said the same thing about the Vita....then Sony ended up price matching the 3DS.

Ps4 won't be expensive. Definitely won't be $599. 
I'd say $499 MAX for the model w/ game.

That was indeed a very big surprise but how long did that price match last?  And how often do we hear people demanding a price cut?    That $250 only sounded great when the 3DS was also $250.

Nintendo ended up doing a huge $80 price cut. No one could have anticipated that. Sony isn't dumb enough to follow them in their current financial state. Sony can't even compete with the 3DS right now even if they did price match it.

We'll be lucky to get a Vita price cut this holiday. Sony seems to be focused on being profitable with Vita, not gaining marketshare. They'll probably do the same with the PS4. It'll retail at a reasonable price and they'll stick to it for a while.

I agree with everything except the "reasonable" part.   Thta a highly subjective word and we still ahve no idea what the price will be.   Given Sony's intention on reducing day 1 losses, your $499 max projection may be plausible and I'm not sure how many want to call that reasonable.