Sony: "Unlike PS3, we are not planning a major loss with the launch of PS4"

[Viper1]

VGKing said:

mii-gamer said:
This could potentially mean that the console could be more expensive than what many expected.
Sony needs to tread carefully with the price.

People said the same thing about the Vita....then Sony ended up price matching the 3DS.

Ps4 won't be expensive. Definitely won't be $599. 
I'd say $499 MAX for the model w/ game.

That was indeed a very big surprise but how long did that price match last?  And how often do we hear people demanding a price cut?    That $250 only sounded great when the 3DS was also $250.