While this won't hurt Activision in the slightest, I appreciate what Shopto is doing. For all the times I've bought from them, I have either received the game on release day or a day before without paying any extra shipping fees, which I can not say for many online retailers I've bought from. They are a good and reliable etailer with very competitive prices to retailers.
I'm sure the game wouldn't bring in enough profit for them to consider to not sell it but I haven't had problems with pre-ordering COD online before. Tesco have successfully managed to deliver BO2 to me by Tuesday even though they posted on monday. Maybe I was just lucky but shopto takes this delivery on release day very seriously, more so than others because they give compensation money if the game arrives late. So I can see their point.
