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kowenicki said:
7 cents a disc of which Sony will receive less than 1 cent,

7 dollars per drive of which Sony will receive less than 1 dollar.

You forget the licensing required for mass production printing machines, Licensing for distrubution in various regions is also different and of course licensing to modify the format of the drive to implement additional security for disk protection, whilst maintaining the functionality of original disks, but hey..