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No matter how much haters love to piss on this, bottom line is most people will opt to pay for less on almost anything and then pay the rest slowly, even if it means paying more in the long run. It's a psychological thing.

Financing a car will mean that you will almost pay TWICE the amount of the original purchase price. Same with a house and having a mortgage. Catalog companies like FingerHut charge an arm and a leg for the stuff they sell. Why? Because they let you pay for things slowly over time. People do this all the time. There is nothing wrong in Microsoft offering a CHOICE and trying to capture and cater to that type of consumer (which is alot). For those who don't care just by the product flat out and be done with it.