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But it seems to me these download movies will be competing against blockbuster and rental stores and not dvds/bds. If being able to watch a movie once could be such and end all for movies then dvds would never had taken off. People by dvds and bds cause they want to own them not just watch them once. Millions want to own them. Hard drives are not big enough yet for people to own them. So therefore streamed movies will not take the place of dvds bds yet because that is more like renting them. And this on demand stuff has been available through cable and Sat for years...