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The truth is we're not talking about technophiles with the latest equipment or movie enthusiasts who buy 5 - 10 films a week. We're talking 'average Joe' and how they will get their digital videos in the next 5 - 10 years.

Take my wife... go on take her... but no, seriously, she just about 'gets' itunes - has set up an account and bought a few songs. Yet she has downloaded the last 3 eps of LOST on itunes (£1.89 each) with no problems and the quality is fine for her.

So the question is really convenience vs quality.

But this is where itunes started isn't it? MP3 tracks are OK quality - nowhere near CD quality - but the mass public loved the easy accessibility of itunes and really couldn't care less about the quality.

If an industry standard service arrives to download movies (HD or not) onto your home HDD - Blu Ray will never capture the market like DVD.

Oh and 'Hello I'm new please don't abuse me...'