Current vs Last, a Console Sales Story (COMPLETE!)

[Osc89]

superchunk said:
Why do people keep struggling with Nintendo's decision?

Old Approach:

1hr Mega show to have some marketing PR, new services, less than 5 deep demos of games, and a generic reel of other games or very short individual teasers.
Risk of focusing on games mass consumer/gamer doesn't even care about (wii music) and gain more negative attention than positive.
Risk of live demo failing with tech issues or other. Happens all the time.
Never have enough time to show off all of your games. How many times have we learned about bigger games or details from other random media stuff on E3 floor? every. single. year.
All this with a massive upfront cost to rent facility, hire actors, etc...
Big presence on E3 floor with all game demos and where most of the positive info/buzz comes from.

New Approach:

Multiple Nintendo Directs that span multiple hours covering far more games in deep demos, new services, far better presentations for 3rd party games.
Show an unpopular game? you have many more NDs to make up for it.
Not live. no possibility of failure.
Have as much time as you could possibly take to show off anything you want. No more need to hide one over another. Floor will only enhance NDs, not overshadow.
Far lower costs in every way.
Big presence on E3 floor with all game demos and being able to focus on additional private convos with retailers and 3rd parties due to content already being fully out in media's hands and web.

 

I think this is a very smart risk to take. I can't wait for the NDs to start well before E3, while the rest of you have to wait for your 1hr presentation in June.

Wouldn't they get all the advantages just by having the NDs on top of the usual presentation? Yeah it would cost a bit more, but you wouldn't get a string of negative articles when you Google "Nintendo E3". Surely good press is very important to them right now, what with the Wii U needing to prove itself, and definitely more important than the E3 cost which they pay and prepare for every year.

I'm personally going to take the E3 news as an indication to lower my expectations for what Nintendo are bringing this year. It basically feels like they are saying "yes, we are behind on development, and no, what we have can't realistically compete with 2 new consoles, so we are backing off a bit this year to regroup". I'd love what you are saying to be true, and I'll hope that it is, but they wouldn't generate this negative buzz unless they were trying to avoid bigger negative buzz later.