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superchunk on 02 May 2013
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DietSoap said:
Gamerace said:
With Nintendo not having an E3 press conference - which would be great mass media exposure for WiiU - I can only assume they feel they don't have anything to present that will attract attention away from Sony/MS's announcements (and both of them will have already announced their new console's pre-E3 so that'll put a damper on their own E3 presentations).

I don't understand what Nintendo is doing here at all: They have to show off MARIO KART, SMASH, 3D MARIO, BAYONETTA 2, RETRO'S GAME

And they don't WANT to go head to head with Microsoft and Sony after, as you pointed out, all they have left to show is software since they've already shown hardware/will already have shown the hardware?

I mean I don't get it, we're talking a sequel to a 20 - 30 million unit seller and two 10 million sellers in the form of Mario Kart and Smash/3D Mario respectively while the other two conferences would be lucky to show off a single 10 million seller. That doesn't even begin to factor in the immense positive hardcore hype Bayonetta 2 and Retro's game will undoubtedly generate.

I don't know, something doesn't seem right about all this...  I'm starting to think Nintendo maybe didn't do as good of a job on these games as we're expecting them to.

Why do people keep struggling with Nintendo's decision?

Old Approach:

1hr Mega show to have some marketing PR, new services, less than 5 deep demos of games, and a generic reel of other games or very short individual teasers.
Risk of focusing on games mass consumer/gamer doesn't even care about (wii music) and gain more negative attention than positive.
Risk of live demo failing with tech issues or other. Happens all the time.
Never have enough time to show off all of your games. How many times have we learned about bigger games or details from other random media stuff on E3 floor? every. single. year.
All this with a massive upfront cost to rent facility, hire actors, etc...
Big presence on E3 floor with all game demos and where most of the positive info/buzz comes from.

New Approach:

Multiple Nintendo Directs that span multiple hours covering far more games in deep demos, new services, far better presentations for 3rd party games.
Show an unpopular game? you have many more NDs to make up for it.
Not live. no possibility of failure.
Have as much time as you could possibly take to show off anything you want. No more need to hide one over another. Floor will only enhance NDs, not overshadow.
Far lower costs in every way.
Big presence on E3 floor with all game demos and being able to focus on additional private convos with retailers and 3rd parties due to content already being fully out in media's hands and web.

 

I think this is a very smart risk to take. I can't wait for the NDs to start well before E3, while the rest of you have to wait for your 1hr presentation in June.