I don't think popularity in itself is a reason many people hate on certain products. Sure, people hate on Bieber songs and Twilight and Call of Duty and they are all popular, but I believe people genuinely believe those things suck. Their popularity just amplifies the amount of times you're going to hear about it. Take something like Game of Thrones or The Dark Knight which were both fairly popular and you'll see that popularity did not cause massive hatred, especially not to the extent of those other products.
Why do people believe motion games and shooters suck so much? I guess because, other than a few exceptions, their success is based largely upon aesthetics and superficial appeals rather than any depth or creativity, similarly to why people probably hate Bieber songs and Twilight - not my opinion, just what I believe other people believe. These people usually use the critic of "educated" critical reviewers to help validate their view. Are these people right? Is the success of many mainstream games the result of superficial aesthetics rather than real, "true" quality? I don't know.
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