Microsoft can give them all those companies an offer they cant refuse, money talks, but the relationship i would like to see is with capcom, i think they might be in the best position to bridge the gap between japanese and western influences, i can see them developing games that can do well in both markets, if given the freedom, i like my games western with just a hint of japanese love, only my opinion.
"We're in the business of making money" said by every company ever known