Good PR, and a good symbolic gesture, ultimately does nothing to affect the company's bottom line.
PS4 needs to launch well. It's an important product for the market perception of Sony. Vita is a bit of a sideshow in terms of market perception as PSP was never seen as anything other than minor competition to DS.
Xperia is also a vital public perception product line. They did well with the Z, but they need to produce a series of well received phones to re-establish themselves more strongly in that market with an increasing market share. I don't much like Samsung phones, so I'd be very happy for Sony to eat into Samsung's ridiculously large Android market share. And to grab some of iPhone's market share too.
Was the Z included in these financials, or will its launch sales show up this quarter?
“The fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt.” - Bertrand Russell
"When the power of love overcomes the love of power, the world will know peace."
Jimi Hendrix
