Breaking: Nintendo sends direct message to Wii owners asking them to upgrade

[naruball]

Nem said:

Goatseye said:
Why are the Japanese game companies horrible at marketing? At least in the west. I see this as an act of desperation.

sorry but as someone who has a degree in marketing i am gonna have to step in and tell you this is not an act of desperation. This is an act of intelligent direct marketing. Its cheap and its highly effective because it hits the exact target. Actually this is a really good method that i am afraid it takes a turn to the worse if misued (sending you spam adds ala email).

Desperation is to buy adds for the superball commercial break if you ask me. Its the same as admiting you dont know anything about your consumers.

Who are you talking about? Also, I can't think of a single company which wouldn't benefit from a superbowl commercial break.