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Mr Khan said:
And yet when Sony and/or Microsoft inevitably does this, they'll be praised for their innovative direct marketing strategies.

Oh come on now. When Sony launched the "convince your friend to get a psvita and get $20 back" tons of people criticized them and said it was a desperate move. I don't think either one shows desperation. Both good strategies, especially the ninty one, as it doesn't cost them anything. People can call it desperate all they want, but at the end of the day, it could help sales and that's all ninty should care about anyway.

Seriously, why focus on/single out Sony fans though?