MikeRox on 01 May 2013
You can pay for a pre-ordered item when you pre order it by doing so in your Account settings. You have to opt in for each game though. I don't think retailers are allowed to charge the full price of the item until it's shipped for legal reasons (money laundering/obtaining interest etc).
RIP Dad 25/11/51 - 13/12/13. You will be missed but never forgotten.
